Ancient + Brave

A new high performance coffee + collagen brand needed to establish a presence in the growing ingestible beauty market. We crafted a brand world around an iconic mask motif whose imposing geometry straddles the dual worlds of inherited knowledge and cutting-edge research. Dark, rich, earthy tones combine with warm foils to deliver a confident, premium product range..

Brand Management. Copywriting. Packaging Design. Visual Identity. Web Development.

Thanks to our unique, luxurious brand aesthetic, Ancient+Brave has quickly established itself as a serious player in the premium wellbeing market, securing strong distribution in high end retailers such as Harrods, Harvey Nichols, Selfridges and Ocado.

It’s also building strong exports via luxury fashion retailer Net a Porter as well as other international listings in Lebanon, Sweden, Spain, Italy and USA.

“We receive constant feedback on how much everyone loves our brand and packaging. The premium look and feel has helped us stand out and secure all of the top retailers.”

Kate Prince Co-founder

Since launch we have extended our brand vision across multiple formats and SKUs, and developed supporting comms materials such as look books and pitch decks.

We also took it online with social posts and a website packed with engaging content, interactive quizzes, subscription packages, a gift card and a wholesale portal. The site generated wide press interest with profiles in Vogue, The Telegraph, Daily Mail, Get the Gloss, and Psychologies among others.