Treasury Wine Estates asked us to help make the UK’s best-known wine brand more relevant to the modern woman. Our Key Visual placed the iconic bottles centre stage, gloriously commingling with repurposed vintage botanic imagery, to provide a sophisticated, celebratory and engaging cornerstone to all brand communications across the product range.
Brand Management. Packaging Design. Visual Identity.
““It felt like a real collaboration, we thoroughly enjoyed the creativity and ideas that came out of Liquid. They worked with agility to realise the vision that we had for the brand.””
Camilla Pendleton Brand Manager
Given the reach of this iconic brand, our Key Visual had to be highly adaptable and simple to implement. Comprehensive brand guidelines provide a framework for adopting the system across all consumer touchpoints in all markets.
It also had to be versatile enough to work seamlessly across the diverse range of products, equally as happy with 250ml cans of Blossom Hill Spritz as with bottles of the recently launched GinFizz.