M&Y

Designed by mums, for mums. We helped launch this new mother & baby challenger brand with a suite of impactful packaging and extensive marketing collateral. The innovative, quirky tone of voice we developed drove their online and social activity, disrupting category norms and punching through market clutter to establish a distinctive presence in double quick time.

Brand Management. Copywriting. Packaging Design. Visual Identity. Web Development.

When M&Y first approached Liquid Studio, all that existed was a logo and a few cosmetic packs for mums.

We had to work fast, evolving a coherent ownable brand voice that could extend over an expanding product range and marketing effort. Multiple sizes of nappies, wipes and tissues (all multi-language), apparel tags, event collateral, web content, online advertising, social content, gifting... the list goes on.

A pallet of bright neons combine with quirky bespoke photography and a gently irreverent tone of voice to engage with clarity and consistency throughout.

“Liquid Studio are collaborative, professional and quick to interpret what is needed, always creating insightful work of exceptional quality. I would recommend them to anyone!”

Catherine Stopp Chief Innovation Officer