the story starts with you

Your idea, your bold vision, your dream, your unique product or service.

Your plan to shake up your industry. To bring about change. To challenge.

Your journey-stage: bootstrapping, proof of concept, engaging retailers, courting investors.

Your business objectives. And business challenges.

your story is
our story

We specialise in working with founders, visionaries, challengers and disruptors like you, bringing their bold ideas and visions to life.

Super-agile is the default mode for our hugely experienced team, so we can respond rapidly to the demands of your fast-evolving business.

And our approach is always radically tailored to suit your resources and growth stage. So you only invest in the assets you really need, and nothing else.

“Way beyond what we expected. It’s given the whole business a real sense of belief and confidence.”


Founder Izzy Agency

we partner with
you to deliver…

Partnership is central to our approach. Only deep listening and collaboration powers the kind of distinctive, brave branding you’ll need to cut through and punch above.

Our Challenger Toolkit covers all the essential services you’ll need to launch, grow, build communities, engage retailers and attract investors.

Brand Strategy

  • Listening and Discovery
  • Market Analysis
  • Consumer Analysis
  • Differentiation
  • Positioning


  • Naming
  • Visual identity
  • Verbal identity
  • Packaging
  • Tone of Voice
  • Narrative


  • Website
  • Disruptive marketing
  • Social media strategy and management
  • Influencer campaigns
  • Retailer and investor Comms
  • Point of Sale
  • Events

our guiding principles

Dance like a butterfly

Agility is our superpower. It gives us the freedom and independence to innovate rapidly.


The world needs innovation. Challenge convention and orthodoxy.
Embrace creative leaps.


Always keep the radar on. Complacency is the enemy of innovation. Question, Question, Question.

Radical Transparency

Trust is the glue that holds everything together.
Honesty, partnership and collaboration are constants.

Client is the hero (always)

Your business needs drive everything we do. We succeed when we help you achieve your goals. Listen, Listen. Listen.