Ancient + Brave

A new high performance collagen brand needed to establish a presence in the growing wellness market. We crafted a brand world around an iconic mask motif whose imposing geometry straddles the dual worlds of inherited knowledge and cutting-edge research. Dark, rich, earthy tones combine with warm foils to deliver a confident, premium product range.

Branding, Packaging, Digital Design. Illustration, Sales & Marketing Support

Vegan Collagyn was awarded a silver at the the global packaging Pentawards.

Thanks to our unique, luxurious brand aesthetic, Ancient+Brave has quickly established itself as a key player in the premium wellbeing market, securing strong distribution in high end retailers such as Harrods, Harvey Nichols, Selfridges and Ocado.

It’s also building strong exports via luxury fashion retailer Net a Porter as well as other international listings in Lebanon, Sweden, Spain, Italy and USA.

“We receive constant feedback on how much everyone loves our brand and packaging. The premium look and feel has helped us stand out and secure all of the top retailers.”

Kate Prince Co-Founder