Treasury Wine Estates asked us to freshen up the through the-line campaign for the UK’s best-known wine brand. We stripped out all superfluous clutter and cliché, and pumped up the joy.
Campaign Identity, Social Media, Experience Design, POS
The iconic bottles are playfully encircled by bouquets of ‘upcycled’ vintage botanic illustrations. Clear blue sky offers a clean, optimistic backdrop. Bold geometric fonts partner with softer italics to create a confident, sophisticated, and celebratory voice.
“It felt like a real collaboration, we thoroughly enjoyed the creativity and ideas that came out of Liquid. They worked with agility to realise the vision that we had for the brand.”
Camilla Pendleton Brand Manager
Given the reach of this iconic brand, our creative had to be highly adaptable for a diverse range of products and simple to implement. Comprehensive brand guidelines provide a framework for adopting the system across consumer touchpoints in all markets.